Freedom in Mobility
Vision of Project IONIQ
As time rolls by, urban life grows more and more complex. The barrier that divides the transportation and daily life will be vague due to the development of networks, not to mention the fact that people will eventually become busier.
There will be a need for the efficient usage of definite energy and of course, the burden for environment pollution will be entailed. In order to overcome such restrictions and limits and to actively prepare for future mobility, Hyundai Motors will initiate “Project IONIQ”.
Project IONIQ, the Pursuit of the Freedom in Mobility
Project IONIQ, targeting “freedom in mobility”, is an innovative incubating project to create a lifestyle optimized for future mobility.
We will study the direction of technology based on the understanding of diverse areas close daily life - society, culture, science, art and architecture and investigate the new function, product and service of mobility that can thus change the lifestyle of people with the start of IONIQ, the eco-friendly exclusive platform.
The Project IONIQ, oriented towards the “freedom of mobility”, will progress from the four steppingstones below:
Freedom from Accidents and Inconveniences
Having transitioned from the era where people only focused on driving fast, we have already become familiar with a smart car. But, these cars are yet to be the perfect solution to the problems caused by automobiles, which include traffic jams, the risk of car accidents and the physical burden on drivers. How much will our lives improve when we see automobiles that forecast traffic changes, evade the risks of car accidents and continue on to the destination on their own? We have already seen the possibilities. “Project IONIQ” opens the gate to an era where people no longer feel uncomfortable in transportation nor bear the risk of accidents.
Freedom from Environmental Pollution and Energy Exhaustion
The research and study for future mobility technology not only focuses on the methodological concepts of speed and convenience for humans, but rather it shall entail eco-friendly technology for coexistence between automobiles and the environment and between people and society. IONIQ, the exclusive eco-friendly platform that was first launched this year, has established the three eco-friendly line-ups – hybrids, full electric cars and plug-in hybrids.
The leader of future mobility will be dominated by an automobile that presents the fun driving every driver wants while relieving the burden of air pollution and energy waste.
Freedom to Connect Everyday Life while on the Move
With the improvement in network technology, the automobile is not a simply a means of transportation; but rather, it has become a moving living space. This implies that the barrier that separated transportation and daily life no longer exists. Project IONIQ will do away with the thought that “listening to music is the only thing that can be done in a car.” If one can go shopping, take a rest, engage in some healthy exercise and do household chores and finish work in a car, our lives will be much easier and relaxed. IONIQ will create a more relaxed lifestyle by converging movement and life together.
Freedom to Effortlessly Access Mobility Whenever and Wherever
Project IONIQ studies the new concepts and methods for helping more people move easily and simply according to changing social trends and lifestyles. Everyday mobility in the future may be hard to associate with the basic concepts of a “car” in the present. The mobility of the future may be seen as cars without tires or those with very small tires; they may even transform upon needs. We do not yet know what will be the definite automobile the future; but the principle of “Project IONIQ” will not change.
“Anyone should be able to enjoy freedom of mobility anytime, anywhere.”
IONIQ is a driving device rather than a machine
Project IONIQ strives to ultimately realize the vision of “Freedom in Mobility”.
Project IONIQ will further build on its initiatives to create new future mobility concepts and services. IONIQ will serve as the key model in Project IONIQ and will be considered first when applying the results of the project.
Futuristic and creative emotion of IONIQ give us new value.