Intellectual Properties

Brand Hompage Information

1) Usage of Publication

 

Hyundai Motor Company. (“the Hyundai”) holds the copyright to the publications including but not limited to text, images, photos, video clips, VR, flash, and sounds which are on the Hyundai Brand Homepage (“Publications”).
Publications are protected by the applicable intellectual property and other laws and regulations. Other than the open contents identified on the homepage for unrestricted use (described below), a party should not to use Publications without permission from the Hyundai. If a party use Publications with above permission, such party should follow the below conditions;

When the Publications are copied, downloaded, published, distributed, and used as a source without the prior approval of the Hyundai, the party in question will be held legally liable. Moreover, a party must gain approval from the Hyundai when posting a link to the party’s brand, company, or organization webpage, and must always do so with explicit information that the link is connected onto the Hyundai Brand Homepage, i.e., “go to brand.hyundai.com.”

2) Usage of Information Applied on Brand Homepage

 

The information and Publications of the Hyundai Brand Homepage is for the benefit of customers, for their convenience. In order to make the homepage more trustworthy, the Hyundai continuously updates new information. However, incorrect information may at times be posted unintentionally, thus the pertinent information may be altered or deleted without prior notice.

3) Information related to other websites

 

The legal rights related to other websites and publications linked to the Hyundai Brand Homepageare held by each website.

Usage of Open Contents

1) Product Catalogue and Manual

 

For personal usage and/or non-commercial usages, citing the Hyundai product catalogue and manual does not require prior approval from the Hyundai.
However, the material must always be cited with a copyright notice such as “Hyundai Motors holds the copyright to the above content,” to clearly state that the copyright is held by the Hyundai.
Moreover, it must not be used to slander Hyundai and/or its products, nor should it be used to allude in any way that the brand, business, and/or organization is getting the support, cooperation, and/or guarantee from Hyundai Motors.

2) Newspapers, magazines and other publications

 

Using partial information published on newsletters, brochures, annual reports and other publications by Hyundai and its affiliates for personal and non-commercial purposes does not require prior approval by the Hyundai.
However, it must not be used to slander Hyundai and/or its products, and when using for commercial purposes, a party must get prior approval from Hyundai.

3) Books

 

All inquiries on copyrights held by Hyundai related to books must primarily be directed to the publisher. However, when citing and/or using the information, a party must get prior approval from both the publisher and the Hyundai.

4) Visual Media

 

All inquiries on copyrights held by Hyundai related to books visual content on the Hyundai Brand Homepage must primarily be directed to the production company. However, when citing and/or using the information, a party must get prior approval from both the production company and the Hyundai.

5) Photos and processed images (illustrations)

 

When citing and/or using photos found on the Brand Homepage, a party must get prior approval from the Hyundai.
However, all inquiries on copyrights held by Hyundai Motors related to processed images (illustrations) must primarily be directed to the production company, and when citing and/or using the content for commercial purposes, a party must get prior approval from both the production company and the Hyundai.

Company Name and Logo

1) Company name, '현대’, ‘HYUNDAI’, H logo, brand slogan, product name, etc.

 

Hyundai’ company name and ‘현대', 'HYUNDAI', H logo, and all product names are registered as trademarks in not only Korea, but in Intellectual Property offices in over 170 countries across the globe.
Accordingly, any individual, organization, and/or legal entity that wishes to use any part of the Hyundai’s trademarks (Company name, ‘현대’, ‘HYUNDAI’, H logo, brand slogan, product name) must abide by the requirements by the Hyundai stipulated below, and any party that violates such requirements and infringes upon the Hyundai’ rights shall be subject to criminal charges of either imprisonment up to seven years or a maximum fine of 100 million won, as well as civil charges claiming for damages, under the jurisdiction of the Korean Trademark Law and the trademark laws in pertinent jurisdictions. (As for ‘현대’,’HYUNDAI’, usage by Hyundai Motor Group and affiliates do not apply to the above.)

2) Apart from usages in which the company name, '현대’, ‘HYUNDAI’, and H logo are simply used for reference in a sentence, never in any case shall the Hyundai Motor company name, ‘현대’, ‘HYUNDAI’, and H logo be used regardless of commercial and non-commercial purposes without the prior approval from the Hyundai.

 

This includes every phrase and expression such as '현대자동차', 'HYUNDAI MOTOR COMPANY', '現代自動車', '현대', 'HYUNDAI', 'HMC', 'HD', H logo, and the brand slogan that may be interpreted as symbolizing Hyundai. These names and slogans are not only registered trademarks, but they are priceless, as they are living testaments to the dedicated efforts of the Hyundai, having invested large sums of advertising costs for long periods. Therefore, under the applicable trademark laws, Hyundai has exclusive rights to such expressions and logos, thereby prohibiting the actions stated below.

• Especially ③, ④ shall be subject to severe criminal punishment and heavy civil compensation charges.

Products and Trademarks

 

Product Names of the Hyundai

 

Globally, the Hyundai has registered for and holds the trademark rights of major export models in 170 countries’ Intellectual Property Offices.
Such trademarks hold astronomical value in that they distinguish high quality vehicles manufactures by the Hyundai, and the Hyundai invests heavily in R&D to maintain and improve the quality of actual vehicles, as well as into advertising to manage the value of the trademark.
Hence, only the Hyundai has exclusive rights to such expressions and logos, and any third party that wishes to use the vehicle model and product names manufactured and sold by the Hyundai must follow the following:

• Especially ⑤ shall be subject to severe criminal punishment and heavy civil compensation charges.