Modern Premium

We exist to enhance people’s lives.

Brand Manifesto

We exist to enhance people’s lives.
Because we believe that life’s most remarkable moments and experiences
Weren’t meant for a select few, but for all.

We think beyond product and technology to create meaningful experiences.
By challenging the standards of design and workmanship,
Leading a new era of customer care,
And rethinking the future of mobility.

Looking forward,
We believe in a world where mobility will enhance life
And will be defined by people, for people.
With our unyielding can-do spirit,
We will be steadfast in pursuit of this vision,
For we do not seek to satisfy the few,
But to be loved by many.

Brand Essence


Simplifying what's complicated, while focusing on the most important necessities. Modern Premium is all about realizing the values and experiences that meet customer needs in a simpler but more perfect way, and seeking to use them in a more simplified and convenient way.


For change and innovation that best provides the most important necessities. The creative thinking that Modern Premium seeks is about providing actual benefits to the customer while addressing their needs in the smartest and most efficient way.


Cars that care for the driver with heightened reliability, a safer environment and emotional value. The care that is reflected in Hyundai Motor's Modern Premium delivers our concern and consideration through emotional values.

Hyundai Motor consistently ranked among world’s top-valued brands

Under its brand direction ‘Modern Premium’ Hyundai Motor is working incredibly hard to realize its vision for Future Mobility. We look forward to another step of Hyundai toward the future mobility for all.

– Interbrand-

Hyundai Motor is named the world’s 35th most valuable brand for the second year in a row with its global brand value $13.2bn, up 5.1% year-on-year. Since 2005 when it was ranked as world 84th brand, Hyundai has seen a four-fold increase in brand value.