Adopting the attitude of sculpting something that never existed before;
we achieved the most modern and artistic form.
Designs created under this philosophy are imbued artistic spirit
and have come to be known as Fluidic Sculpture.

The most modern and artistic form

Designing a car is like designing a space in which your child enters
for the first time. It is like designing a sculpture to have timeless beauty.
Fluidic Sculpture lies at the heart of Hyundai Motor's creations. This philosophy is what enables our designs to be rooted in nature and expressed in the most artistic form possible.

Designs created with such sincerity and artistic spirit are
called Fluidic Sculpture.