Adopting the attitude of sculpting something that never existed before;
we achieved the most modern and artistic form.
Designs created under this philosophy are imbued artistic spirit
and have come to be known as Fluidic Sculpture.
The most modern and artistic form
Designing a car is like designing a space in which your child enters
for the first time. It is like designing a sculpture to have timeless beauty.
Fluidic Sculpture lies at the heart of Hyundai Motor's creations. This philosophy is what enables our designs to be rooted in nature and expressed in the most artistic form possible.
Designs created with such sincerity and artistic spirit are
called Fluidic Sculpture.
Fluidic Sculpture 2.0 has achieved an evolution in design by adding class and greater value to its trendy styling.
Meet the new Fluidic design with massive appeal and a refined confidence.
Design that captures aerodynamic silhouette and unique first impression without compromising convenience
The urban SUV, Tucson, Featuring bold presence and sophisticated urban image
A living organism that resembles humans, the Hyundai Genesis
Refined beauty that has been perfected over 7 generations
The lively beauty that Hyundai Motor wishes to express is sometimes portrayed as dynamic curves, and at other times, as a more refined inner strength. Although its expressions may vary, there is only one essence - Fluidic Sculpture.
Living and dynamic beauty, The Essence beyond the Sculpture
21 Dec 2015 – 10 Jan 2016
Art Hall 2 & Oulim Square - Dongdaemoon Design Plaza (DDP), Seoul
Reflecting the design values of Fluidic Sculpture, the Design Center strives to complete beautiful design that is exclusive to Hyundai Motor. Hyundai Motor joins hands with renowned designers from all over the world to ensure that its exclusive beauty can shine through wherever you are.
The Fluidic Sculpture design realization process
The technology of a single line
that goes against the wind
Most humane automotive technology
HMI-based design reads your mind
Hyundai Motor’s final touch to a car design
The delicate and innovative lamp designs
Engineers and designers aspire
for the same goal – a magical space
Learn about our Global Design Center