Fluidic in IONIQ
Design that captures aerodynamic silhouette and unique first impression without compromising convenience
Hyundai Motor’s first eco-friendly platform IONIQ. ‘Hyundai Motor’, ‘first’, and ‘eco-friendly’ each suggests different images. ‘First uniqueness’, ‘eco-friendly purity’, and ‘perfection by Hyundai Motor’ suggest even wider range of images.
The perfect intersection of those imaginations that offers unforgettable first impression. A car designed by pursuing aesthetics without compromising fundamentals: IONIQ.
Aerodynamic Exterior Design into an Art Form
In crafting the exterior appearance of IONIQ, Hyundai Motor’s designers concentrated on the car’s future-orientated character, which is at the heart of its appeal. A fluid exterior shape and natural air flow channels emphasize the aerodynamic body lines and volumes. A sporty, hatchback-like profile sets the IONIQ apart with the car’s distinguished exterior design contributing to its attractive styling.
IONIQ’s sleek exterior shape is inspired by aerodynamic efficiency complementing the soft lines and surfaces that trace the car’s outline. Its exterior panels are designed to flex to boost aerodynamics further, which, when combined with various other smart efficiency solutions, produces class-leading Cd value of just 0.24.
In addition to the IONIQ’s aerodynamics body shape, further design details distinguish the Hybrid, the Plug-in and the Electric versions from another creating their unique identity.
The front of the IONIQ Hybrid is characterised by the Bi-xenon headlights that are embraced by the C-shaped LED positioning lamps.
Hyundai Motor’s signature hexagonal grille and the vertical C-shaped LED daytime running lights further depict the purity of the car.
Adopting most general exterior design details from the Hybrid, like the hexagonal grille and the vertical C-shaped LED daytime running lights, the IONIQ Plug-in will additionally feature low-beam LED headlamps.
Naturally, the Plug-in, has an additional cap for the charging socket at the left front fender for charging the lithium-ion polymer battery.
What instantly sets the IONIQ Electric apart is its front: without the motor’s need for cooling, the grille gives way to a clean and sleek surface in Gray. The line-up’s all-electric version also features low-beam LED front headlamps and rear combinations lamps with a unique pattern imparting a distinct identity to the car when looked at from behind.
The electric character of the car’s design is underscored by the copper colored character line below the rear bumper and below the front bumper, alluding to the property of copper as an excellent electric conductor.
Purified High-Tech Interior Design
Just as with the car’s exterior design, the interior of the IONIQ captures the model’s futuristic perspective. A ‘Purified High-Tech’ concept was established, which then evolved into the refined interior of the IONIQ.
A recurring smooth, elegant and clutter-free theme meets a warm feeling inside the IONIQ as efficient use of interior space complements a logical, structured approach applied to the layout of controls.
Materials for the interior were chosen in an ecologically sensitive way and are used to create a simple and clean look throughout the car, giving the inside space a sleek, light and purified feel.
* Specification may vary by market / region