Hyundai Motor’s innovative thinking on future mobility
Through efforts in innovative technology and research activities,
Hyundai Motor is aiming at Freedom in Mobility
Behind the scene
Hyundai’s IONIQ Innovative Thinker print ad series simply reveals Hyundai’s vision towards future mobility.
The story is composed based on project IONIQ’s vision ‘Freedom in Mobility’ and IONIQ car which includes 3 eco-friendly power systems for the first time globally. Through this creative, we are emphasizing again the meaning of IONIQ, which stands for future customers, being connected without borders and the future of eco-friendly mobility.
Sharing the same creative thinking, we created these clean, practical and high density images and messages together with overseas agency and English photographer Thomas Brown. These print ads will be published on economic magazine The Economist globally.