Brilliant Ideas Episode #36: Martin Creed
Experiment of extraordinary art

Joy of everyday life

“I want to try new things in my life,” says Martin Creed, an artist from Britain. Instead of ensuring that he will make something great or artistic, he realizes what he really wants to do through his artworks. Some might question, “Is this art?” seeing his works; Creed is however an artist who has received the world-renowned Turner Prize.
Creating artworks for his own pleasure without thinking too much about what others may think; Creed is rewriting the history of art. Brilliant Ideas Episode #36 presented by Bloomberg and Hyundai Motor features Martin Creed, who views the world with honest eyes.
Watch Brilliant Ideas Episode #36: Martin Creed
GO >World seen from a different point

Within the white walls of the exhibition space, there is not a single object placed. The flicker of the light hanging from the ceiling is the only thing that changes the environment. Entering the exhibition space and seeing the light that keeps flickering every five seconds, viewers all feel strange. When <Work no.227: The lights going on and off>(2000) was first presented, it immediately drew people’s attention. The work confused many people, making them wonder about what they should see or what they should do as they came into the exhibition space. The artwork was granted with the Turner Prize, Britain’s prestigious art award, resetting the concept of contemporary art. Creed confesses that he did not know what to do when he first tried to make an artwork to submit for the prize. Soon, he remembered that he liked the prank of turning the light off and on, which was represented in the artwork.

Creed does not take into consideration what people may think or how much artistic value the works may have when working on a piece. He is just doing whatever is needed for his pleasure, saying that making art is not different from purchasing a product we want or need. That might be the reason that a lot of his artworks are beyond the category of what we perceive as art. <Work no.2708: Plastic Bags>(2016) is a good example, which involves plastic bags we can easily see in our daily lives hanging from the branches. For several years, the artist observed the multi-colored plastic bags that he collected at home. After long consideration, he hung the plastic bags on a tree to transform the daily scene into art. Demonstrating familiar figures rather than profound meanings, his works seem to give a reward for our daily lives.
Expressing honesty

Creed believes that the most important thing in a creative process is “feelings.” Saying that ideal works are those that express the artist’s vivid feelings, he makes natural and honest works. <Work no.2630: Understanding>(2016) is a huge installation piece with the height of 25 feet, standing above Manhattan, New York. The work is in such a large scale that the word “understanding” can be seen from a distance. The start of the work, however, was very private. The artist remembered the time when he first met his stepdaughter when making this work. While getting to know and respecting each other, he realized the importance of understanding and created the artwork hoping that more people could understand and communicate with each other. <Work no. 2553: Border Control> reveals his point of view on the world. On the background of the video of border controls around the world, a song is played, where the only lyric “It’s a border control” is repeated. Saying that the problems between people and states are not solved by crossing a border, and what matters is people’s minds, he expresses that he feels sorry about the incidents and issues in all parts of the world through the video.

Representing honesty in his works, Creed covers various artistic genres; He uses not only paintings, installations, or videos but also music to express himself. <Work nos. 2470&2741: Princess Taxi Girl>(2016) is a music video starring British model and actress Lily Cole. In the video, women with no expression on their faces are sitting in a taxi with food in their mouths, and then, they slowly start to open their mouths, which look a little bit grotesque with the music on the background. He also regularly releases albums and do live performance with bands. To him, music is a source of energy that allows him to have different feelings from those when making art works. Working and communicating with people in the world beyond the art scene is the concept of true art he pursues. Though Creed’s works do not seem serious or familiar with other artworks we usually see in art galleries, his works demonstrate honesty. He does not stay at one place and constantly challenge new things, continuing his endeavors at this very moment. ■ with ARTINPOST
-
<Work No. 88: A sheet of A4 paper crumpled into a ball> 1995
A4 paper Approximately 2in/5.1cm Diameter
Photo: Martin Creed ⓒ Martin Creed Courtesy the artist and Hauser & Wirth -
<Work No. 227: The lights going on and off> 2000
Dimensions variable; 5 seconds on/5 seconds off Installation at The Museum of Modern Art, New York NY, 2007 ⓒ Martin Creed
Courtesy the artist and Hauser & Wirth -
<Work No. 850> 2008
Runners Dimensions variable Installation at Tate Britain, London, England, 2008
Photo: Hugo Glendinning ⓒ Martin Creed Courtesy the artist and Hauser & Wirth -
<Work No. 2630: UNDERSTANDING> 2016
Red neon, steel Approx dims: 21 3/5×50×2 1/8ft / 658.6×1,524×66cm Base 25×25 feet at top / 33×33 feet at bottom Presented by Public Art Fund, May 4-October 23, 2016 at Pier 6, Brooklyn Bridge Park Courtesy the artist, Gavin Brown’s enterprise New York/Rome, and Hauser & Wirth
Photo: Jason Wyche, Courtesy Public Art Fund, NY ⓒ Martin Creed 2016 -
<Work No. 200: Half the air in a given space>(detail) 1998
White balloons Multiple parts, each balloon 30.5cm / 12in Diameter; overall dimensions variable
Installation at Galerie Analix B & L Polla, Geneva, Switzerland, 1998 ⓒ Martin Creed Courtesy the artist and Hauser & Wirth -
<Work No. 232: The whole world + the work = the whole world> 2000
White neon 0.5×15.5m / 1.6×51ft
Installation at Tate Britain, London, England, 2000 ⓒ Martin Creed Courtesy the artist and Hauser & Wirth -
<Work No. 1092: MOTHERS> 2011
White neon, steel 500×1,250×20cm / 196 7/8×492 1/8×7 7/8in Installation at Hauser & Wirth London, 2011
Photo: Hugo Glendinning ⓒ Martin Creed Courtesy the artist and Hauser & Wirth -
<Work No. 610: Sick Film> 2006
33mm film, colour, sound, 1:133 aspect ratio 21 minutes ⓒ Martin Creed
Courtesy the artist and Hauser & Wirth
Profile

Martin Creed has presented multimedia artworks based on objects and situations that can easily be seen in our daily lives. For the last 30 years, having surprised or excited viewers as well as critics, the artist is referred to as a conceptual artist. He denies, however, to be called this title and rather introduces himself as an expressionist artist, for the reason that all the conceptual sources demonstrated in his artworks start from “emotions.”
Born in 1968, in Wakefield, U.K., Martin Creed now lives and works in London. After graduating Slade School of Fine Art, London, he has had solo exhibitions in the Moscow Museum of Modern Art, the Museum of Contemporary Art, Chicago, Tate Britain, London, Park Avenue Armory, New York and many other places. Additionally, he won the ‘Turner Prize' in 2001. He acts also as a musician and has released four albums including the ‘Thoughts Lined Up.’
Find out about Bloomberg Brilliant Ideas
GO >