The Hyundai Project at LACMA
LACMA Global Partnership
Innovation that touches the heart
Los Angeles County Museum of Art (LACMA) Global Partnership
Building on the success of its current partnerships with the Korean National Museum of Modern and Contemporary Art (MMCA) and Tate Modern, Hyundai Motor Company is pleased to announce a new collaboration with Los Angeles County Museum of Art (LACMA). The Hyundai Project at LACMA is a 10-year partnership (2015–24) that champions innovation in art and technology, reflecting Hyundai Motor’s forward-thinking vision.
Hyundai Motor applaud the museum’s track record of taking risks and innovation as well as its groundbreaking merging of art and technology. We encourage museums, curators, and artists to explore creative pursuits that engage different industries; for Hyundai Motor, that engagement encompasses the intersection of the art and automotive worlds.
"Art is a creative expression of human values that transcends age, gender, race and culture. The Hyundai Project at LACMA seeks to support global art communities in the areas of technology and Korean art. … This collaborative partnership will realize mutual objectives and bolster a deeper understanding of people, culture, and our environment." - Euisun Chung, Vice Chairman, Hyundai Motor -
Located in the heart of the city, Los Angeles County Museum of Art (LACMA) is the largest encyclopedic museum in the western United States. LACMA is renowned for the breadth of its programming, robust exhibition schedule, and permanent collection, which includes more than 120,000 objects that span both history and geography. The museum approaches the past from a contemporary perspective through collaborations with artists and architects in the presentation of its collections, and through the installation of monumental artworks by the likes of Chris Burden, Barbara Kruger, Michael Heizer, and others around its campus. In the last eight years the museum has generated significant momentum, doubling its campus size and exhibition program, doubling attendance, and adding more than 19,000 artworks to its collection. A museum of international stature as well as a vital part of Southern California, LACMA shares its vast collections through exhibitions, public programs, and research facilities that attract over a million visitors annually, in addition to serving millions through digital initiatives, such as online collections, scholarly catalogues, and interactive engagement at lacma.org.
Korean Art Scholarship Initiative
International interest in Korean art—both historical and contemporary—is growing. The Hyundai Project aims to promote and foster scholarship in the field of Korean art on global scale. Hyundai Motor’s partnership with LACMA, a museum with one of the premier collections of Korea art outside of Korea, supports three exhibitions and multiple publications planned over the next decade, ranging from historic, traditional art forms to new works created by contemporary Korean artists. The Korean Art Scholarship Initiative creates a new platform and model for research in these areas—key aspects of Korean art that have never before been explored on this scale in either exhibitions or books published outside Korea. The exhibitions include:
—2018: Presenting a long-overdue survey of the history of calligraphy in Korea
—2022: A look at Korean art produced between the end of the Joseon dynasty (1900) to the end of the 20th century
—2024: On the heels of the successful exhibition Your Bright Future, organized in 2009 by LACMA and the Museum of Fine Arts, Houston, an exhibition will focus on contemporary Korean art
These exhibitions will be complemented by international symposia, online scholarly publications, and exhibition catalogues.
Customizable Print-on-Demand Catalogues
Under The Hyundai Project at LACMA, Hyundai Motor and LACMA will launch an innovative initiative designed to bring the experience of art beyond the walls of the museum to a global audience. Beginning in 2015, a website featuring a customizable catalogue will be available to visitors, who will have the opportunity to browse a large selection of LACMA’s permanent collection and create a print catalogue with their customized selection of works. The online platform will continue to expand over a three-year period to include additional artworks and new customizable features.