Art & Technology #5: 3D Printing
New Technology, New Possibilities


Name a technology that is going to reshape our future. There are myriad options to choose from, but 3D scanning and printing is certainly an advancement that stand out. Scanning technology in self-driving cars and printing technology in automated production have recently been vigorously implemented, and those same technologies are coming into the spotlight for their cross-disciplinary use in art. From aircraft engines to dental prostheses, architecture to artificial organs, 3D printers can produce just about anything with a sensibility and subtlety far beyond the artist’s hands. Any object can be copied with a 3D scanner and identically fabricated with a 3D printer. The complementary technologies are evolving at a rapid pace.
Just as the advent of the camera replaced the painter’s painting, the breakthroughs of 3D scanning and printing will change the means of production for everything we use. As a result, governments around the world have actively supported the technical development of 3D scanning and printing as part of policies for manufacturing innovation. And with this added interest, related industries have made rapid advances to stay ahead of the curve. In the future, 3D printing will continue to be scrutinized with respect to how it will reshape our lives.
Force of Digitization

3D printing is accepted as an innovative technology and not just a new manufacturing tool due to its process of digitization. Designs for 3D printing are produced on computer-aided design software, then the digital file shared through the Internet and finally manufactured through a 3D printer. This technology is expected to precipitate fundamental changes in the industry structure; from the agent of manufacturing and along the entire value chain, including production, distribution and consumption. The media industry recently went through a similar change. The digitization of media content brought rise to digital outlets such as social networking services and web portals, changing the way we read, write and see. Similarly, objects on the web are co-designed and manufactured through a cloud 1)-based factory. The core value shifts from productivity to creativity, heralding a tectonic shift which may very well be the third industrial revolution.
1) “Cloud” was coined after the standardized cloud-like shape used to denote a service provider’s network, and the word signifies ‘a service provider’s server.’ Software and data are stored on a mainframe connected to the Internet, making them available wherever there is Internet connectivity.
Ideas in an Age of Personal Manufacturing

As efficiency enjoyed by economies of scale is detracted from and innovative ideas become increasingly important factors for business, there has been a notable increase of venture startups in manufacturing. In the past, inventors’ ideas were difficult to realize, due to obstacles such as financing, production and distribution. Now, 3D printers make manufacturing possible factories or footing expensive outsourcing bills. As a result, the manufacturing industry is becoming accessible to fresh ventures and startups formerly limited to software and services. Prototyping costs have been slashed down to a fortiethor fiftieth part, and venture capital has flocked to Silicon Valley manufacturing startups. Kickstarter (www.kickstarter.com) and other crowdfunding 2) communities have been providing new opportunities for a myriad of startups through the help of 3D printing. It has significantly lowered the entrance barrier to the manufacturing industry by cutting start-up costs.
2) “Crowdfunding” means to gather funds from a group of people, rather than a single sponsor. It is a method of investment that raises funds by utilizing the reach of social media and the Internet.
Mass-Customization, an Alternative to Standardized Production
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A cloud-based, on-demand 3) manufacturing market is expected to replace many aspects of large-scale manufacturing plants. Through this new manufacturing model that enables the production of diverse products through several 3D printers, consumers can select an object and customize its design all at once on a website. This is changing the logistical flow of the manufacturing industry. The old structure was based on plants specialized in goods that undergo a research and development process before reach consumer markets around the world. In the future, the structure will change to each nation and city managing its own consumer markets with products from the nearest manufacturing facility. Such facilities have already been built in urban and suburban areas of New York and Tokyo. Currently, application of the technology revolves around niche interest groups, and remains mostly experimental, but is expected to soon spread widely within manufacturing firms seeking to leverage local consumer markets. Openness and sharing of production environments in 3D printing has made the Internet the center stage of manufacturing.
3) “On-demand” is a generic expression used widely in the IT sector for any system or strategy that is not driven by supply, but by demand. VOD, or video on-demand, is a typical example where the consumer has a choice of what video to watch. -
We are already seeing diverse service models linking 3D printing and the Internet. Thingiverse (www.thingiverse.com), Cubify (www.cubify.com) and 3D Warehouse (www.3dwarehouse.sketchup.com) are sites that share 3D printable content, and Quirky (www.quirky.com) is a 3D printing co-creation community that supports the weekly production of whichever object receives the most likes on Facebook. Also popular is Shapeways, a Dutch company with integrated platforms for 3D printing (www.shapeways.com). It provides an integrated online service that covers product design, sales, manufacturing and shipping in a one-stop package. The service enables individuals who might only have an idea for a product to create and sell goods to buyers without any additional investment. In this manufacturing environment, the individual becomes a prosumer (producer+consumer), who participates as both the agent of product manufacture and the proactive consumer.
Concerns Over Intellectual PropertyRights Infringement

The appearance of the cotton mill in the late 18th century mechanized the textile industry and brought on the first industrial revolution. Ford’s conveyor belt in the early 20thcentury opened an era of mass production and heralded the second industrial revolution. The third industrial revolution will be brought on by 3D printing,which will digitize manufacturing and usher in an age of mass customization. 3D printing is changing the paradigm from mass production to customized production. In the past, the driving force of manufacturing industries had been a combination of large capital, cheap labor and physical infrastructure, but in the future, innovation, customer convenience, and research and development will become the key factors. 3D printing will also affect employment structures and the dynamics of the global industry. It will increase the demand for highly qualified workers, differentiated from existing low-income manufacturing positions, and lead to the creation of quality jobs. These changes will be an opportunity for advanced economic markets to reclaim manufacturing supremacy currently focused on the lower-income economies. The technology is expected to “re-shore” corporations that had once gone offshore, creating employment opportunities in the new high-tech industry. To this end, the United States, Europe, China and Japan have been involved at the government level to actively foster a 3D printing industry.
Socioeconomic Ramifications of the Third Industrial Revolution

The appearance of the cotton mill in the late 18th century mechanized the textile industry and brought on the first industrial revolution. Ford’s conveyor belt in the early 20thcentury opened an era of mass production and heralded the second industrial revolution. The third industrial revolution will be brought on by 3D printing,which will digitize manufacturing and usher in an age of mass customization. 3D printing is changing the paradigm from mass production to customized production. In the past, the driving force of manufacturing industries had been a combination of large capital, cheap labor and physical infrastructure, but in the future, innovation, customer convenience, and research and development will become the key factors. 3D printing will also affect employment structures and the dynamics of the global industry. It will increase the demand for highly qualified workers, differentiated from existing low-income manufacturing positions, and lead to the creation of quality jobs. These changes will be an opportunity for advanced economic markets to reclaim manufacturing supremacy currently focused on the lower-income economies. The technology is expected to “re-shore” corporations that had once gone offshore, creating employment opportunities in the new high-tech industry. To this end, the United States, Europe, China and Japan have been involved at the government level to actively foster a 3D printing industry.
Opportunities in 3D Printing

To the existing manufacturing industry, 3D printing will provide new opportunities to leap forward. To software and Internet service industries, the technology will provide opportunities to hike profitability in conjunction with manufacturing capabilities. New markets will be found through the demands that follow in fields like medical care, education and entertainment, with advantageous opportunities for startup businesses to easily leverage innovative ideas. The 3D printer manufacturing market is forecasted to grow into a US$3 billion industry by 2020, but taking into account the secondary services and the sales of goods created through 3D printing, the market environment created may actually be about 4 to 5 times greater. Moreover, creating related Internet businesses such as 3D CAD software and design exchange markets, and the promotion of added-value 3D printing, will maximize growth potential. Creating an ecosystem for 3D printing that encompasses design, manufacturing and sales has become an essential factor to invigorating the overall industry. Today’s technology will reshape your tomorrow.
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Diemut Strebe <Sugababe> 2014 Ongoing project Image Courtesy of ARTINPOST
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Diemut Strebe <Sugababe> 2014 Ongoing project Image Courtesy of ARTINPOST
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Gilles Azzaro <Barack Obama : The Next Industrial Revolution> 2013 Credits: Kenyon Manchego Image Courtesy of ARTINPOST
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Gilles Azzaro <Barack Obama : The Next Industrial Revolution> 2013 Credits: Gilles Azzaro Image Courtesy of ARTINPOST
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Fred Kahl <Brack, Suzanne, Brack, Lucca & Luna> Photo: Laure Leber Image Courtesy of ARTINPOST
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Fred Kahl <Karen & Phil> Photo: Laure Leber Image Courtesy of ARTINPOST
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Fred Kahl <High 5 Guys> Photo: Laure Leber Image Courtesy of ARTINPOST
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Byung Ho Kim <Active Layer> 2014 3D print object with PLA filament, mirror, plywood 260(h)×120×30cm Image Courtesy of the artist and ARTINPOST
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Byung Ho Kim <Active Layer> 2014 3D print object with PLA filament, mirror, plywood 260(h)×120×30cm Image Courtesy of the artist and ARTINPOST
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Oliver Griem <Simple Rules for the Complex World>(Detail) 2014 3D Print, ABS, PLA Filament, Metal, Wood, Light, Motor, Sound Variable Size Image Courtesy of ARTINPOST
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Michael Hansmeyer & Benjamin Dillenburger Installation view of <Digital Grotesque> 2013 Grotto side 1-Test assembly Credit: Hansmeyer / Dillenburger Image Courtesy of ARTINPOST
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Michael Hansmeyer <Subdivided Column: Fabrication work-in-progress> Greyboard, 1mm laser-cut sheet (2700 total), wood core 40-70cm diameter, 270cm height, 650 kg weight Credits: Michael Hansmeyer Image Courtesy of ARTINPOST
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Michael Hansmeyer & Benjamin Dillenburger <Digital Grotesque> 2013 Surface Coating Demetris Shammas / Achilleas Xydis Image Courtesy of ARTINPOST
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Michael Hansmeyer & Benjamin Dillenburger <Digital Grotesque> 2013 3D printing process Demetris Shammas / Achilleas Xydis Image Courtesy of ARTINPOST
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Joshua Harker <21st Century Self-Portrait> Credits: the artist Image Courtesy of ARTINPOST
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Joshua Harker <Crania Revolutis Batch> Credits: the artist Image Courtesy of ARTINPOST
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Joshua Harker <Mazzo di Fiori> Credits: the artist Image Courtesy of ARTINPOST